Governed AI and brand intelligence
BRISBANE • GLOBAL

AI that protects your brand.
And multiplies your time.

I build custom AI-powered websites and small-to-medium governed agentic systems for leaders who cannot afford generic outputs or brand risk.

30+ YEARS BRAND STRATEGY
FOUNDER, AGENCYIQ
EX-STRATCOM GLBA
COCA-COLA • DANONE • HEINEKEN
LAW & PROFESSIONAL SERVICES
FINANCE & WEALTH
SPECIALIST MANUFACTURING
SCALING BRANDS & FOUNDERS
GOVERNED AI FOR HIGH-STAKES WORK
THE WOMAN BEHIND THE SYSTEMS

From packaging the world’s biggest brands
to making AI think like your best strategist.

For three decades I architected brands and packaging systems for Coca-Cola, Danone, Heineken, L’Oréal, McCain and others across five continents. I learned that the highest-leverage work is never the creative idea — it is the governance layer that makes excellence repeatable at scale.

Today I apply the same discipline to AI. I build websites and agentic systems that carry your Brand Purpose as executable contract, not marketing copy. The result is AI that is autonomous yet trustworthy, fast yet precise, and always on-brand.

Gail MacLeod
Brisbane, Australia
WHAT I BUILD

Two offerings.
One standard: governed excellence.

AI-Powered Websites

Strategy + Intelligence, Not Templates

  • Custom design rooted in 30 years of packaging-as-media and brand architecture
  • Embedded agents that qualify leads, answer complex questions, and book revenue
  • Content systems that stay consistent with your voice without constant oversight
  • Conversion architecture + technical SEO that compounds for years

Custom Agentic Systems

Small to Medium • Fully Governed

  • Autonomous agents with memory, planning, and your rules as hard constraints
  • Multi-agent workflows for marketing, client operations, research, or compliance
  • Full observability, audit trails, and escalation to humans when needed
  • Production deployment with monitoring, not a prototype that dies after demo

Every engagement starts with the paid Audit so we both know exactly what success looks like and what it will cost.

THE DIFFERENCE

Why leaders choose to work with me

Governance as Code

Your Brand Purpose, voice rules, compliance constraints and escalation logic are written as executable contracts. Agents cannot break them.

30 Years of Brand DNA

I don’t just prompt AI. I spent decades turning packaging and claims into media systems. That precision now lives inside every agent I ship.

ROI Before Code

The Audit produces a quantified model using your actual costs and billable rates. No vague “efficiency gains.” Real numbers before you invest.

INVESTMENT

Transparent pricing.
No surprises. High ROI.

All figures in AUD. 50% deposit on signature. Milestone billing. Full IP ownership on delivery.

Brand & AI Readiness Audit
$2,750AUD
+ GST • 5–7 days

High-signal entry point. Deep review of your current web presence, workflows, brand assets & AI readiness.

  • 90-minute strategy session (recorded)
  • Written 12–15 page roadmap + ROI model
  • Prioritized agent/website opportunities
  • Tech stack & governance recommendations
  • Credited in full toward any project
Or book a call first
Focused Agentic System
$24,000AUD
+ GST • 6–9 weeks

One powerful autonomous agent with memory, tools, and your voice as immutable contract. Production-ready.

  • Single high-ROI workflow (content, intake, research, or ops)
  • Custom memory + tool integrations (CRM, email, docs)
  • Governance layer (self-correction, brand voice)
  • Simple dashboard + audit logs
  • 90 days monitoring & tuning included
Or book a call first
Governed Multi-Agent Workflow
$52,000AUD
+ GST • 10–14 weeks

3–6 coordinated agents for an entire business function. The closest thing to a private AgencyIQ for your brand.

  • End-to-end orchestration (e.g. authority content system or client lifecycle)
  • Shared memory, escalation rules, full observability
  • Your Brand Purpose as executable contract
  • Training for your team + handover docs
  • 6 months optimization retainer option
Or book a call first
Monthly optimization retainers from $1,950. Larger or multi-brand programs quoted after Audit.
HOW WE WORK

A disciplined, low-risk process

01
Audit & Roadmap

Paid deep-dive into your brand, current systems, workflows, and risk profile. You receive a prioritized, costed plan with clear ROI projections.

02
Co-Design Workshop

We lock the exact scope, success metrics, governance contracts, and integration points. You approve the blueprint before any code is written.

03
Build & Govern

Iterative development with weekly demos. Every agent or feature is tested against your Brand Purpose contract. Nothing ships that doesn't pass.

04
Launch + Enable

Full handover, team training, documentation, and 30–90 days of hypercare depending on package. You own everything.

Every project begins with the Audit. It is the only way both of us can be certain the investment makes sense.

NEXT STEP

Book time with me

Choose the conversation that matches where you are. All calls are 30–45 minutes and recorded for your reference.

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Prefer email first?
QUESTIONS

Frequently asked questions

AgencyIQ is a productized multi-agent marketing OS. These engagements are 100% custom, scoped to your exact workflows, data, and compliance needs. You own the IP. Every agent carries your Brand Purpose as a hard constraint — not suggestions.
I build explicit contracts (deterministic rules + evaluation layers) that agents must obey before any output is published or action taken. This is the same governance architecture that powers AgencyIQ. Your tone, claims, legal boundaries, and strategic priorities are non-negotiable code, not prompt fluff.
Mid-market professional services (law, accounting, wealth, consulting), finance/insurance teams, specialized manufacturers, and scaling founders who already understand brand value and are tired of generic AI outputs. If your reputation and precision matter more than 'move fast', we are a fit.
Most clients budget $1,950–$4,500/mo for monitoring, model updates, new tools, and continuous optimization. This is usually 15–25% of build cost annually and is where the majority of ROI is protected and grown. We discuss exact numbers in the Audit.
No. I work globally with English-speaking clients (primarily AU, US, UK, NZ, Singapore). All work is remote-first with excellent async documentation. We use your tools (Slack/Teams, Notion, your CRM). On-site workshops available for larger projects.
You own 100% of the delivered system and all custom code. I do not train on your data. For regulated industries we can deploy in private VPCs or with on-prem models. Full data processing agreement provided.
For websites: measurable lift in qualified leads within 30–60 days. For agents: most clients reclaim 15–35 hours/week of senior time within the first 90 days. The Audit includes a custom ROI model based on your actual billable rates or cost of current manual work.
Yes — this is a core strength. Common integrations: Practice management (Clio, PracticePanther, Xero, MYOB), CRMs (HubSpot, Salesforce, Pipedrive), email, document systems, calendars, and industry-specific APIs. Legacy systems are handled via secure middleware.
PREFER TO WRITE FIRST?

Tell me about your situation

I read every message personally and reply within one business day.

Your details are private. I never share or add you to lists.

WHAT CLIENTS SAY

Real outcomes from leaders who value precision.

Gail didn’t just help us implement AI — she forced us to define the standards we were actually willing to defend. That single exercise changed how we think about technology.

Managing Partner
Mid-size commercial law firm, Sydney

The difference between her approach and every other AI consultant we spoke to was immediate. She talked about contracts and governance before she talked about features. That told us everything.

Principal
Specialist tax advisory firm, Melbourne

We now have systems that can operate at scale without me losing sleep over what might be published in our name. That peace of mind is worth far more than the investment.

CEO & Founder
Boutique wealth management firm, Brisbane
READY WHEN YOU ARE

Let’s build AI that earns its place in your brand.

No hard sell. Just a precise conversation about whether we’re a fit.